About Us

While most eyewear helps you see the world, Novaroco is crafted so the world sees you.
Founded in Melbourne, our brand was born from a simple idea — to create eyewear that blends timeless design, premium craftsmanship, and modern functionality. Every frame is made with a purpose — to reflect confidence, individuality, and effortless sophistication.

At Novaroco, we believe eyewear is more than just an accessory — it’s an expression of who you are. That’s why every design is defined by intention, clarity, and detail. Our sunglasses are equipped with Polarised UV-400 lenses, ensuring complete protection and optical precision, while our optical range includes advanced blue-light blocking technology, designed to protect your vision in today’s digital world.

From first glance to final detail, we take pride in delivering an experience as refined as our designs. Each piece arrives in elevated, sustainable packaging, carefully curated to mirror the quality within.

Created for those who move with purpose, Novaroco celebrates the art of presence — for those who see beyond trends and choose timeless over temporary. Whether you’re under the city lights or chasing sunlight, your Novaroco eyewear is made to elevate every moment.